Find the emotion in your story…

If you’re trying to get your story featured in the media and the press seem to be ignoring you, you need to tap into the emotion of what you’re doing. Emotion commands attention. If you can find the emotion in what you’re doing, you’ll get attention from a journalist...

Want media attention? Follow the leader…

Checking out your competition’s website is a good place to start building your own media list. It’s often referred to as the ‘follow the leader’ technique and is a great way to figure out which publications you should appear in. You can do this in one of two ways....

The Power of PR

Why PR? What are the benefits to media and how can it help your business? It’s a must for anyone wanting to boost their visibility. Media includes appearing in your local, regional and national newspapers, magazines, radio, podcasts, guest blogging and TV. Why is it...

4 False Beliefs when it comes to Being Visible

Being visible can make all the difference to having a wildly successful business. That includes posting on social media, doing Facebook lives, networking and being featured in the press. Sometimes that little voice inside our head stops us from stepping outside our...

5 Story Lines Journalists LOVE

What’s your story? Do you need a bit of inspiration? Watch my video where I share 5 story lines the press LOVE! A journalist will be looking for a good story or angle. Try to offer something new and different, not just ‘run-of-the-mill’. Tell stories that people want...