I get this question a lot. In this video I share my 3 top tips.

Prefer to read it? Here’s the transcript…

Where do you find journalists to write about you?

Hi ya’ll, I’m Chenoa Parr and I’m a PR coach with over 25 years’ experience. I help entrepreneurs to get high-profile press coverage so that they can scale up and reach the next level.

Before engaging in any media activity, you need to research and build a list of key journalists to pitch to.

So I’m going to share my top tips for finding media contacts:

  1. Study the media – Whatever press you want to appear in, grab a copy, have a read, watch or listen. That’s the best way to figure out how and where to pitch your story. You’d be surprised at how many people don’t do this so you’ll be ahead of a lot of people.
  2. Pull together your list – Look at who’s covered your competitors. Check out their previous work. What kind of stories do they cover? Start a targeted list with these columns: journalist name, email, Twitter handle, name of the publication, what they’re interested in and a link to their latest article.
  3. Build relationships – this the MOST IMPORTANT step. Once you have your media list, follow them on Twitter. How? Search for your topic and include #journorequest.

Twitter is where most journalists spend their time. Like, comment and share their posts – in a genuine way. Not with fake flattery (although a little ego stroking helps) but something with a bit more depth.

If you engage with journalists on social media, it’s more likely that they’ll recognise your name when you go to pitch your story.

Hope you found that useful! Let me know in the comments below.

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